Dan Spratling

• Led the redevelopment of the onshore search — scoped, built, and tested, allowing the team to decommission low-trust legacy software
• Implemented a design system to share design language, improve consistency, and reduce maintenance across multiple products
• Established analytics tooling to measure user experience instead of guessing
• Rewrote the UI test suite, saving 57% clock time and 70.7% CI runner time
• Mentored team members on frontend, design, and AI workflows; established UX amigos and Customer Services catchups to keep customer needs central
• Implemented additional CI checks to ensure critical accessibility and performance criteria are consistently adhered to and regressions are caught

Built and led a remote-first digital agency — architecting solutions, managing developers, and owning project delivery for clients across startups and enterprise.

• Pigeon Loans — rebuilt marketing site and web app; $2.5m YCombinator funding, +61% signups, $600k crowdfunding
• Blackwood Group — redesigned internal recruitment ATS; onboarding reduced from 6 months to 2 weeks
• Visual Comfort — rewrote legacy Vue in Nuxt for a USA in-store retail platform; added interaction tracking for data-driven iteration
• This Dot — engineering manager across Mailchimp and Datadog client projects; mentored 3 promotions in under a year
• Led a team of up to 8 — mentoring, code review, and delivery ownership across all projects

• Improved developer onboarding with documentation and simplified workflows
• Aligned processes between UK and US offices to improve cross-timezone collaboration

• Led the company's standardisation on React, improving developer experience across the team

• Took ownership of front-end development and championed adoption of emerging technologies
• Key contributor on DenGro, Portman Smile Clinic, and St Austell Brewery

• Created custom WordPress themes for local businesses